Using a sci-fi, mecha aesthetic to push the idea of “building” a Hero Project piece by piece collaboratively with forward thinking. A missing piece highlighted in the core represents the developers that PlayStation, as a framework, will support.

Proposed Work for Playstation's India Hero Project Proposed Work for Playstation's India Hero Project

Unused Logos & Icons | PlayStation

Rejected work for PlayStation's India Hero Project

My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand.

"India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.

Graphic Design / Logo Design

logos
identity
icon
branding
PlayStation

HELLDIVERS™ 2

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
Knights of the Old Republic Remake

Logo design for the upcoming remake of Star Wars Knights of the Old Republic
Share Factory

Rebranding & identity for the new PlayStation 5 version of ShareFactory
Famicase

Searching the stars for hidden treasures is not easy— especially when you don't belong there.
Beyond 3D:

This collaborative poster for David OReilly's November 24, 2014 REDCAT event incorporated his signature low-poly, glitch style with subversive humor.
Breakfast

An 8-piece set of illustrations, compositions, and landscapes of breakfast food.
Iron Man VR

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
Jazz

An album cover and insert for CalArts' 26th Annual Jazz CD that explores the improvisational nature of CalArts' innovative music.
Where the Chocolate Mountains

A tour de force of digital art, Where the Chocolate Mountains is a major new opus from Pat O’Neill, one of the all-time guiding lights of the Los Angeles avant-garde, whose pioneering use of the optical printer marked a creative breakthrough in composite image-making in cinema.
Studio IT Posters

Core-tenet posters for the absolutely wonderful Studio IT department at PlayStation. Exploring the contrast of anachronism within both the medium & vernacular of the poster alongside the cutting edge work that the department does. Inspired by ye olde snake-oil advertisements. Went through a lot of edits to the copy, to hone in on a balance between fun copy and meaningful mottos. Fun Project for great clients.
ReadySet Heroes

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
The Thoughts That Once We Had

This collaborative poster for the Los Angeles premiere of Thom Andersen's latest film "The Thoughts That Once We Had" explores Gilles Deleuze's idea of the affection image through an amalgam of film strips.
Zeam

Fictional identity for a vague tube of ointment. Based on an old double-talk word.
Unicard

An identity for a fictional no-limits credit card. Slogan is: “The World in your Wallet.”
Context

This three-part book of essays on design, medium, and context is printed on three types of paper, sheared, and perfect bound in various directions to showcase the effect medium has on content.
Pack House

Pack House was a new platform for connecting artists and venues —similar to Airbnb. It included a contract builder far ahead of its time that allowed for collaboration, a messaging interface, interactive illustrations, profile pages, a dashboard, a scheduler, a discovery engine, and a process to leave reviews. I was the sole designer on the project and did the Front-End HTML, CSS/SCSS, & Javascript. I designed and developed wireframes, mockups, logos, workflows, forms, profiles, dashboards, icons, mailing templates. I worked collaboratively with a developer and used Git, Bootstrap, SASS, and Angular Directives on this project. Sadly the site is down, so please use the links above to view a static version of the site that I used during design/development.
Strings & Serpents

Strings and Serpents is a musical collaboration between two kotoists, two pianists, and an animator. Their music combines traditional with the contemporary and follows the mythological story of the Rainbow Serpent.
The CPCP

Website and Identity system for a nonprofit: The Center for Performance and Civic Practice
Gewrinclan

"Gewrinclan (gew-rin-clan / gewrinclian) is a recent martial arts style tied to the symbol of mankind’s least-noted transformative ability: our pruney fingers." This is a fictional, lighthearded, and personal thesis project in which I explored themes of water, spirituality, martial-arts, manifestos, cultures, and self-improvement through design. I began with the phrase "Pruney Fingers" and locked myself into developing a 6-month long project around that stupid idea.
Bassoons

A poster for a pair of concerts meant to delight dreamers of wild double-reed dreams, where the bassoon is put to innovative, downright surprising uses across a wide range of compositions and improvisations.
Abstract Compositions

A collection of abstract compositions from the past few years — will be updated periodically.
Assorted Logos

Various Logos. Will be updated periodically.
Wireframe

Wireframe is an exhibition showcasing innovative, contemporary web design alongside historical, culturally-relevant websites. The foundation for the show's design and identity is exposing the hidden structure that holds all of the web together. Inspired by wireframes and sitemaps, this lattice-like framework became both a full, flexible identity and a wayfinding system for the physical space. It guides, connects, and contains the pieces in the exhibit and the people moving through it.
Edible Energy

An app and identity for a fictional energy-food company called Edible Energy that promises to replace the need to sleep with pre-packaged meals.
Millennials

Fictional/satirical identity & packaging design for a cigarette brand aimed at twenty-somethings.
Pizza Puffs

A cheese-flavored breakfast cereal shaped like little pizzas. On the box is a cartoon of “Chef Pizzarinni,” a Cap’n Crunch-like Italian chef with chef’s hat and sausage mustache.
Video Games

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
Vague Studio

A portfolio site I built and designed with Studio Unlisted for artist Alex Weinstein's vaguestudio.com
Why Empire

Website design for WhyEmpire.fm, a new form of arts community designed to create multimedia content and experiences.
The New Typography

Laszlo Moholy-Nagy's The New Typography explores many ideas about type but his idea of "uninhibited linear direction" inspired the interaction method for the site. The page is controlled via scrolling, however instead of standard vertical scrolling or horizontal scrolling, the page is built around the concept of radial scrolling and navigation. As you scroll through the page, the contents of the manifesto spin and grow. This allows for a circular and fluid contemporary design that meshes with the web as a medium and Moholy-Nagy's classic design theory.
Skybox Racer

This was a short, conceptual demo for a game that at first glance appears to be a retro or indie sci-fi racing title but as you progress in the game you are given the opportunity to explore the out of bounds.
Yoshiba

Fictional identity for a Japanese mega-home audio corporation.
Repōz

Fictional identity for an over the counter sleep-aid.
Dinckler's Donuts

Fictional identity for an over America's most popular donut chain.
Personal Branding

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.
Proposed Work for Playstation's India Hero Project

Rejected work for PlayStation's India Hero Project My goal was to design a new, more region-independent logo and identity system for PlayStation’s Hero Project brand. "India Hero Project (IHP)" is a new incubator program focused on identifying and supporting emerging talent from the region. This India-centric program was launched by Sony Interactive Entertainment for Indian game developers.

Proposed Work for Playstation's India Hero Project Proposed Work for Playstation's India Hero Project

Unused Logos & Icons | PlayStation

HELLDIVERS™ 2

Knights of the Old Republic Remake

Share Factory

Famicase

Beyond 3D:

Breakfast

Iron Man VR

Jazz

Where the Chocolate Mountains

Studio IT Posters

ReadySet Heroes

The Thoughts That Once We Had

Zeam

Unicard

Context

Pack House

Strings & Serpents

The CPCP

Gewrinclan

Bassoons

Abstract Compositions

Assorted Logos

Wireframe

Edible Energy

Millennials

Pizza Puffs

Video Games

Vague Studio

Why Empire

The New Typography

Skybox Racer

Yoshiba

Repōz

Dinckler's Donuts

Personal Branding

Proposed Work for Playstation's India Hero Project